Frequently Asked Questions.

If you have a mission-driven school and need the strategy, brand, systems, or enrollment infrastructure to support it — we’re likely a good fit. We work best with founders and leaders who are serious about growth and open to strategic direction. The best way to find out is to apply or book a free strategy call.

We start with a strategy call to understand your school, stage, and goals. From there, we propose an engagement structure that fits your needs — whether that’s a one-day Charter Clarity Intensive, a multi-month retainer, or a project-based engagement. Every engagement begins with a diagnostic before we build anything.

Yes. While our deepest expertise started with Georgia’s charter approval process, we now work with charter schools across North Carolina (including Charlotte, Raleigh, and the Triad), Texas (Dallas, Fort Worth, Houston), the Southeast, and nationwide. Our enrollment systems, brand strategy, and messaging work applies to charter schools in any state. The ATL Advantage on-the-ground program is limited to the Atlanta metro area.

Our pricing varies based on scope, school stage, and engagement type. We offer everything from a focused 1:1 Charter Clarity Intensive to full-scope retainer engagements. We build proposals based on your specific needs after an initial strategy call. Our goal is to structure engagements that are accessible for charter schools while maintaining the quality and depth our clients need.

Enrollment support can include pre-opening interest campaigns, intent-to-enroll funnel design, waitlist strategy, open house event strategy and execution support, email and SMS nurture sequences, founder family yard sign campaigns, and community visibility plans. We tailor the scope to your timeline and target enrollment number.

Yes. We help founders strengthen their petition narratives, align academic models with compliance requirements, prepare for Georgia Board of Education scrutiny, and tighten governance structures. We don’t write petitions from scratch, but we significantly strengthen what you already have and help you present it compellingly.

We develop comprehensive brand and messaging frameworks, and we work with trusted development partners to build school websites. Our primary focus is on the strategic layer — ensuring your school’s digital presence reflects a cohesive brand identity and converts family interest into enrollment action.

Results vary by engagement scope and school context. Some benchmarks from our work: 350+ family interest in 60 days, 400+ intent-to-enrolls in 30 days, 40%+ open house attendance increases, and 300+ new students added in a single engagement. We set specific goals with each client at the start of every engagement so expectations are clear and measurable.

Some tactics produce results within 30–60 days (interest campaigns, open house optimization, community events). Brand and messaging work produces results that compound over time. We build systems designed for sustained, predictable enrollment growth — not just short-term spikes.

Georgia is a competitive approval state. The Georgia Board of Education has high expectations for academic model clarity, governance structure, financial sustainability, and community need. Political dynamics also matter. We’ve navigated this process and know what the board looks for, what common pitfalls are, and how to position your school’s strengths most effectively.

We work with founders at any stage — from early vision development through post-opening growth. The most impactful time to engage us is either during the pre-petition phase (when we can shape how you tell your story) or immediately after approval (when the enrollment clock starts ticking). But we’ve also helped schools mid-operation that needed a strategic reset.